Email marketing can have a dramatic effect on both the level of visitors to your website and if executed well, can make a significant financial contribution to your business too. Our email marketing services give you all of the tools you need to increase your visitors, but also your conversion rates.
Newsletters
Newsletters, eshots, eflyers or plain old emails – whatever you call them, they are a great way of keeping in touch with your customers and keeping them informed about what you’ve been up to.
Our Newsletter Service includes everything you need to get effective sales messages in front of your customers, from content writing, preparation, sending, tracking and reporting – we’ve got it all covered in our easy to use service.
We’ll manage data collection, cleaning, recipient subscriptions and un-subscriptions, newsletter sending and monitoring and finally we’ll provide a full report on activity and the results of the visits to your website generated by the campaign.
Our Newsletter Service will make it easy for you to keep communication with your customers fresh and up to date. We’ll take care of designing a newsletter template that can be used over and over again, we’ll source all of the artwork and we’ll write the content needed to get your message out.
Data Driven Newsletters
Sending hundreds or possibly thousands of un-targeted newsletters is fine as far as it goes, but the nature of this type of newsletter means that you’ll get a low response rate – much like sending printed flyers to a random selection of postcodes.
Data Driven Newsletters are a lot cleverer than this. They are based on the previous visit or purchase profile of the recipient and typically offer products and services which the recipient is more likely to be interested in.
For example, if you sold a printer to a visitor 30 days ago, it’s a fair bet that sending them a follow up newsletter firstly asking them if everything is OK with their purchase and then offering them ink cartridges and paper with a ‘discount’ will get them clicking to make a purchase from you in no time.
The analysis and previous purchase patterns is key to the success of data driven newsletters. Get it wrong and you’ll end up with a completely unresponsive customer – or worse someone who is completely put off your website because you’ve forgotten why they shopped there in the first place.
Our Data Driven Newsletter Service provides you with a fully outsourced data mining service where we will analyze sales data and visit patterns of the users and cross reference this against your best selling products and related products. We then create a customized newsletter for each target group and send and report on them in the same way as we do for other newsletters.
Conversation rates are naturally higher with this type of newsletter than others – so you can get benefit very quickly with this type of newsletter.