Search Engine Optimization

Whether you’re a boxer, tennis player or university, the goal remains to get to the top of the rankings. The same is equally true online as websites compete to move from mid-table obscurity to top of the search engine league.

Let’s face it, how many of us spend time searching past page 2 or 3 on Google? It is therefore vital to have a high natural search engine listing and Chapter Eight is at hand to make sure it is your competitors who are propping you up. Although it is impossible to promise you top spot (despite what many SEO companies will tell you), all 971 Media websites are custom-built from the bottom up – meaning they are designed with search engine success in mind.

On top of that, our search engine optimization services offer you the widest possible range of tools to make your website easier to find, compliant with web standards and far more user friendly. We know what the search engines want and we know how to provide it.

Website Optimization

We will optimize your website to ensure it is content rich and search engine friendly. Our search engine ‘friendly’ content will encourage the search engines to index your website regularly and, by identifying specific keywords and search times, this will open your business up to new markets. Not only does this drive traffic to your website but it also leads to improved conversion rates.

Link Building Services

Many website owners understand the need for link building and how important it is for a website succeed. However there is no clear way of generating links to your website and there are plenty of bad ways to do it that can do more damage than good.

Through our expertise and experience in link building we provide link building strategies that follow webmaster guidelines and are completely ‘white hat’. Our campaigns are fully transparent and we provide reports on link building progress and what pages are linking to you. We don’t participate in ‘black hat’ methods that negatively effect your website. All our strategies incorporate a variety of methods and focus on building your overall ‘link profile’.

A typical link building strategy involves identifying your goals, reviewing your website, recommending the methods to be used and issuing a statement of work. You will be allocated an account manager who will provide you with a monthly report and breakdown of the different links.

We include a variety of methods to build your link profile, using different methods gives your overall profile a better mix.

If you have the advantage of fully understanding link building and currently have an in-house strategy in place, we would be more than happy to help provide resources in a particular area and offer in depth consultancy services.

We can also fully manage your link building activities part of an overall SEO campaign , this involves reviewing the current website and highlighting areas for improvement. From this we can address any on page issues before we start the link building process.